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NEW Rolex President



Introduced in 1956 the Rolex Day-Date as it is popularly known immediately became the flagship model of the prestigious line. It was the world's first watch to simultaneously display the entire day as well as date.

The top choice of US Presidents like Lyndon Johnson and Gerald Ford and Bill Clinton as well as captains of industry and world famous movie stars and athletes, the President remains the ultimate, top-of-the-line choice for any discriminating consumer. The Rolex President is crafted from only the finest materials and is an heirloom quality timepiece.

The Rolex President of today is better than ever with double quick-setting date and day and scratch resistant sapphire crystal. Available in both 36mm as well as 41mm case sizes and in white, pink and yellow gold and platinum you also have the choice of the sporty Oyster bracelet or the dressy Presidential with hidden clasp.

For those who will accept nothing less than the best the Rolex President Day-Date.

- 31 Jewel COSC-certified Swiss Rolex Chronometer movement
- 100 meter/330 feet water resistance
- Displays day and date simultaneously
- 36mm or 41mm Oyster case
- Scratch resistant sapphire crystal
- Top-of-the-line quality and cachet

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